People over 18 who have had a recent, genuine experience with your business can write a review. An experience doesn't necessarily mean a purchase—it's broader than that and can include any interaction, even if the reviewer didn't bring anything, such as:

- A phone call

- An email

- An online chat

- A visit to a (online) store

We encourage a wide range of feedback on reviews, including from people who had an experience with you but didn't ultimately purchase a product or service. This can provide valuable insight into why they might not have bought anything and what you can improve about your business.

We encourage reviewers to edit and update their original review if their opinion of an experience changes or an issue is resolved—but this isn't required, and you can request it, but never pressure them to do so. Remember, your response to a negative comment is important in how you handle it to potentially change their opinion. (Example: If a product arrives defective, you can exchange it free of charge for an equal or better item, or refund the purchase price. However, you may NOT require the review to be updated!).

Reviewers cannot write a new review if they have a new and unique experience with a company. If a reviewer has a better experience with your company during a subsequent purchase, they can update their review of your company. We do not allow people to write reviews if they have a special connection to the company they are reviewing, and there is a high likelihood of writing a biased review, whether positive or negative. This includes you, your immediate family members, someone who works for your company, or a competitor.