We recommend inviting your customers to leave reviews so you can gather more valuable feedback about your products and services and gain more insight into how to build trust, grow, and improve your business. The easiest way to ensure you receive reviews from a wide range of people is to use our automated invitation methods. Regardless of the method you choose, your process should be fair and neutral. We do not allow incentivized reviews on Evalueate. There should be no strings attached to your invitations—for example, no free products or discounts in exchange for leaving a review. We also encourage you to respond to reviews through comments, especially if you feel the Evalueate doesn't adequately represent your company's level of service.

Do this:

• Invite people who have had a genuine experience with your products or services, this should be one invitation per experience. 
• Invite consistently and honestly. This means inviting everyone in the same way, regardless of whether they've had a positive or negative experience with your business.
• Give your customers time to experience the product or service before asking for feedback.
• Use honest, neutral, and unbiased language. This makes reviewers feel comfortable expressing their honest opinions.

Don't:

• Be selective with your invitations and choose which customers to invite. This means inviting only people you know have had a positive experience, or sending review invitations to customers at a specific stage of the customer journey, so that only those who have had a good experience can reach them.
• Including misleading, fraudulent, or harmful information, such as phishing links.
• Suggest that reviewers leave only positive reviews, for example, "If you like us, please leave a 5-star review."
• Offer incentives for writing or editing reviews. This includes, for example, discounts, promotional codes, contest entries, refunds, free gifts, or other business-related perks for leaving a review.
• Inviting customers you know have a special connection to your business (e.g., close family members, people who work in or with your business, or shareholders of your business).
• Blackmailing, threatening, or pressuring reviewers to write, edit, or delete a review. If you believe a review violates our business guidelines, you must flag it.
• Soliciting people or businesses to write fake reviews (whether positive or negative).

Businesses may only use the Evalueate-supported invitation link to request reviews. Sending invitations without a paid plan on our platform is still considered use of our services and is therefore subject to our restrictions. For more information, please see our Business Terms of Use.