Fake reviews are reviews that do not reflect the genuine service or purchasing experience with a business. They are often written in an attempt to mislead other consumers and manipulate their opinions of that business (whether positive or negative).

Fake reviews undermine trust and are illegal. We do not tolerate them on our platform. Do not write fake reviews for your business, do not solicit, or encourage people to write fake reviews.

To protect our platform and ensure we are increasingly effective at identifying and removing fake reviews, we employ a three-pronged approach that encompasses our people, technology, and community. Our automated detection technology goes beyond the content of reviews and analyzes a wide range of behavioral data points. This is supported by a layer of custom-built systems designed to detect other forms of suspicious behavior and abuse, as well as the human expertise of our Fraud teams.

We run all reviews through our automated detection software before posting them to our platform. When we detect fake reviews, we remove them and take action on the account in question.