The world’s most trusted hub for Real customer reviews

Evalueate Business accounts with the free plan may not use our logo, marketing materials, or your company's reviews on Evalueate in your marketing materials, website, or any other media. You may, however, place a link on your website that points to your company on our website.

Consumers determine which businesses are reviewed on our platform. Once someone writes a review about your business, a profile page is created to host and display reviews. Your business profile page is where we collect all reviews about your business in one place and is visible even if you haven't taken any action to claim them. Because reviews help us as consumers, we don't remove a business profile page or its reviews unless necessary.

People over 18 who have had a recent, genuine experience with your business can write a review. An experience doesn't necessarily mean a purchase—it's broader than that and can include any interaction, even if the reviewer didn't purchase anything, such as:

- A phone call

- An email

- An online chat

- A visit to a (online) store

We encourage a wide range of feedback on reviews, including from people who had an experience with you but didn't ultimately purchase a product or service. This can provide valuable insight into why they might not have bought anything and what you can improve about your business.

We encourage reviewers to edit and update their original review if their opinion of an experience changes or an issue is resolved—but this isn't required, and you can request it, but never pressure them to do so. Remember, your response to a negative comment is important in how you handle it to potentially change their opinion. (Example: If a product arrives defective, you can exchange it free of charge for an equal or better item, or refund the purchase price. However, you may NOT require the review to be updated!).

Reviewers cannot write a new review if they have a new and unique experience with a company. If a reviewer has a better experience with your company during a subsequent purchase, they can update their review of your company. We do not allow people to write reviews if they have a special connection to the company they are reviewing, and there is a high likelihood of writing a biased review, whether positive or negative. This includes you, your immediate family members, someone who works for your company, or a competitor.

Reviews are user-generated content owned by the people who wrote them. Reviewers can edit or delete their reviews at any time. There are several options for sharing and showcasing your business reviews, as well as your Evalueate and star ratings. The available options depend on your Evalueate Business subscription. Please ensure you follow our legal brand guidelines when sharing your reviews.

Fake reviews are reviews that do not reflect the genuine service or purchasing experience with a business. They are often written in an attempt to mislead other consumers and manipulate their opinions of that business (whether positive or negative).

Fake reviews undermine trust and are illegal. We do not tolerate them on our platform. Do not write fake reviews for your business, do not solicit, or encourage people to write fake reviews.

To protect our platform and ensure we are increasingly effective at identifying and removing fake reviews, we employ a three-pronged approach that encompasses our people, technology, and community. Our automated detection technology goes beyond the content of reviews and analyzes a wide range of behavioral data points. This is supported by a layer of custom-built systems designed to detect other forms of suspicious behavior and abuse, as well as the human expertise of our Fraud teams.

We run all reviews through our automated detection software before posting them to our platform. When we detect fake reviews, we remove them and take action on the account in question.

We encourage businesses to engage with reviewers by responding to reviews. Responding to reviews gives you the opportunity to answer customer questions, resolve issues, thank your customers, and build trust. Please ensure your responses are always polite and professional and do not contain personal information, threats, or aggressive language; otherwise, we will delete your comments.